Ultimate Guide On How To Add Links To WordPress
Are you wondering how to add links to WordPress?
Fortunately, it is a relatively easy process.
Adding links to your WordPress blog post is a great way to add more value to your readers. By linking to relevant articles, resources, and other websites, you provide your readers with more information on the topic at hand.
Plus, adding links helps to increase your blog’s search engine optimization (SEO). Which is free traffic. That’s right…free traffic!
Everything you need to know is covered in this step-by-step guide on how to add links to WordPress. I am confident you will be a linking pro by the end of this post. 🙂
So grab your cup-o-joe (or any beverage you love) and let’s get started!

Step 1. Login to your WordPress account.
Sign into your WordPress account to access your user Dashboard.

There are a couple of ways to log into your WordPress account, either directly by clicking here or through your WordPress hosting provider. For instance, I use SiteGround and sign into my WordPress website through them.
Go to your user Dashboard to click on “Posts” or “Pages” to access your content.

Then, navigate to the post or page where you want to add a link.
For example purposes, I navigated to “Posts” to access one of my recent blog posts I did for Intensive Therapy for Kids.

Step 3. Highlight the text you want to turn into a link.
Open the “Post” or “Page” to highlight the text you want to link to.
Be sure to keep it relevant! You want to highlight text that correlates with an internal blog post you’ve written or to external content.
For instance, I highlighted the text “activities are a great way to help your child learn”, to link it to another blog post titled “Dr. Seuss Read Aloud” which is an activity to help a child learn.

There are two ways to link to relevant content depending on the text editor you are using…
WordPress Classic Text Editor or WordPress Gutenberg Block Editor.
How do you know which WordPress editor you are using?
WordPress Gutenberg Editor
If you started your blog recently, you are most likely using the new interface design, WordPress Gutenberg Editor, which looks like this…

WordPress Classic Editor
If you started your blog a while ago or installed the Classic Editor plugin, you are most likely using the old interface design which looks like this…

No matter your circumstance here is how to find and click the “Link” button in each WordPress editor.
For WordPress Classic Text Editor, this is where you click the “Link” button.

For WordPress Gutenberg Block Editor, this is where you click the “Link” button.

Step 5. Enter the URL of the website or resource that you want to link to in the “URL” field.
WordPress Classic Text Editor
For WordPress Classic Text Editor, here is where you enter the URL.

After you enter the URL, click the “wheel” icon to open the window below and then click “Update”. Your URL is now added!

Personally, I always click “Open link in new tab” so my readers can access both posts at the same time; the blog post they are currently reading as well as the new URL they opened.
WordPress Gutenberg Block Editor
For WordPress Gutenberg Block Editor, here is where you enter the URL.

Again, after I enter a URL, I always click “Open in new tab” for my readers to have the best of both worlds; reading the current post and the new URL opened.
Once you enter the URL, click the arrow icon. Voila, your URL is now added!

If you’re curious about the other two tabs “mark as nofollow” vs “mark as sponsored”, here is the low down…
- If you decide to click “Search engines should ignore this link (mark as nofollow)” it means the link you are inserting is allowed to be crawled by the search engines but you aren’t passing off your own juices.
- If you decide to click “This is a sponsored link or advert (mark as sponsored)” it means it’s a paid link, you receive money if someone clicks on this link.
To Wrap It Up
Adding links to your WordPress blog posts benefits your content AND your readers in several ways:
- Adds MORE value!
- Provides MORE information on the topic at hand
- Increases engagement
- Improves your blog’s search engine optimization (SEO)
Links are an essential part of SEO because they allow search engines like Google to crawl and index your content. This means that by adding links to your blog post, you’re making it easier for people and search engines to find and read your content.
And the best part? It’s simple to do!
I hope this article helped you out with how to add links to WordPress.
Until the next post, wishing you much blogging success!
xo
Lindsey
Thank You
Thank you for being here today!
What other tips do you have on how to add links to WordPress? Let me know in the comments below.
Was this post helpful? If so, you’d make my day by sharing it. 🙂

About The Author
Linds is the proud mom of two little miracles, Mono Mono twin girls, and one AMAZING older brother! She is the founder and content creator of Mono Mono Twins, Intensive Therapy for Kids, and Co-Founder of The LENN Foundation (a 510c3 that helps children with cerebral palsy receive grants for intensive therapies to thrive). ♥

Disclaimer: This post may contain affiliate links for your convenience. I only recommend deals or items I love because you might like them too! With my affiliate relationships, I may earn a small commission at no additional cost to you. Thanks so much for supporting Mono Mono Twins!