How To Add Links To WordPress (Easy Step-By-Step Guide)

Are you wondering how to add links to WordPress? Fortunately, it is a relatively easy process.

Adding links to your WordPress blog post is a great way to add value to your readers. You provide your readers with more information by linking to relevant articles, resources, and other websites.

Plus, adding links helps to increase your blog’s search engine optimization (SEO), which is FREE traffic. That’s right…free traffic!

Everything you need to know is covered in this step-by-step guide on how to add links to WordPress. I am confident you will be a linking pro by the end of this post. So grab your cup-o-joe (or any beverage you love), and let’s start!😊


Step 1. Login to your WordPress account.

Sign into your WordPress account to access your user Dashboard.


There are a couple of ways to log into your WordPress account: by clicking here or through your WordPress hosting provider. For instance, I use SiteGround and sign into my WordPress website through them.

Step 2. Navigate to the post or page where you want to add a link.

Go to your user Dashboard to click “Posts” or “Pages” to access your content.


Then, navigate to the post or page where you want to add a link.

For example purposes, I navigated to “Posts” to access one of my recent blog posts I did for Intensive Therapy for Kids.


Step 3. Highlight the text you want to turn into a link.

Open the “Post” or “Page” to highlight the text you want to link to.

Be sure to keep it relevant! You want to highlight text that correlates with an internal blog post you’ve written or external content.

For instance, I highlighted the text “Activities” are a great way to help your child learn” to link it to another blog post titled “Dr. Seuss Read Aloud,” which is an activity to help a child learn.


Step 4. Click the “Link” button in the WordPress editor toolbar.

There are two ways to link to relevant content depending on the text editor you are using…

WordPress Classic Text Editor or WordPress Gutenberg Block Editor.

How do you know which WordPress editor you are using?

WordPress Gutenberg Editor

If you started your blog recently, you are most likely using the new interface design, WordPress Gutenberg Editor, which looks like this…

WordPress Classic Editor

If you started your blog a while ago or installed the Classic Editor plugin, you are most likely using the old interface design, which looks like this…

No matter your circumstance, here is how to find and click the “Link” button in each WordPress editor.

For WordPress Classic Text Editor, this is where you click the “Link” button.


For WordPress Gutenberg Block Editor, this is where you click the “Link” button.


Step 5. Enter the website URL or resource you want to link to in the “URL” field.

WordPress Classic Text Editor

For WordPress Classic Text Editor, here is where you enter the URL.


After entering the URL, click the “wheel” icon to open the window below and click “Update.” Your URL is now added!


I always click “Open link in new tab” so my readers can access both posts simultaneously; the blog post they are currently reading and the new URL they opened.

WordPress Gutenberg Block Editor

For WordPress Gutenberg Block Editor, here is where you enter the URL.


Again, after I enter a URL, I always click “Open in new tab” for my readers to have the best of both worlds; reading the current post and the new URL opened.

Once you enter the URL, click the arrow icon. Voila, your URL is now added!


If you’re curious about the other two tabs, “mark as nofollow” vs. “mark as sponsored,” here is the low down…

  • If you decide to click “Search engines should ignore this link (mark as nofollow),” it means the link you are inserting is allowed to be crawled by the search engines, but you aren’t passing off your own juices.
  • If you decide to click “This is a sponsored link or advert (mark as sponsored),” it means it’s a paid link; you receive money if someone clicks on this link.

Frequently Asked Questions (FAQs) – Adding Links To WordPress

What is a hyperlink, and why would I add links to my WordPress posts?

A hyperlink, often called a link, is a clickable element that connects one web page to another.

Adding links to your WordPress posts is essential for providing additional information, referencing sources, improving user navigation, and enhancing the overall user experience of your website.

How do I add a link to my text in WordPress?

It’s simple! While editing a post, highlight the text you want to turn into a link. Then, click the “Insert/edit link” button in the editor’s toolbar (it looks like a chain link icon).

A popup will appear where you can paste the URL you want to link to. After adding the URL, click “Add Link,” your text will now be a clickable link.

Can I link to pages on my own website or to external websites?

Absolutely! You can create links to pages within your own website or to external websites. When adding a link, you can choose whether the link opens in the same tab or a new tab, depending on your preference.

Can I add links to images and buttons as well?

Yes, you can! When adding an image or a button, you can also turn them into clickable links. While inserting or editing the image/button, look for the option to add a link URL. This is useful for creating call-to-action buttons or linking images to related content.

How do I edit or remove a link I’ve already added?

Editing or removing a link is straightforward. Select the linked text, image, or button, and then click the “Remove link” button (it looks like a broken chain link) in the editor’s toolbar. If you want to edit the link, click the “Insert/edit link” button again and update the URL.

Can I customize the appearance of my links?

Certainly! WordPress allows you to apply different styles to your links using CSS (Cascading Style Sheets). You can change the link color, underline, hover effects, and more to match your website’s design.

Are there any SEO considerations when adding links?

Yes, adding links strategically can positively impact your website’s SEO. Use descriptive anchor text (the visible text of the link) that gives context to the linked page’s content. Also, avoid overloading your content with too many links, as it might dilute their effectiveness.

To Wrap It Up

Adding links to your WordPress blog posts benefits your content AND your readers in several ways:

  • Adds MORE value!
  • Provides MORE information on the topic at hand
  • Increases engagement
  • Improves your blog’s search engine optimization (SEO)

Links are essential to SEO because they allow search engines like Google to crawl and index your content. This means that by adding links to your blog post, you’re making it easier for people and search engines to find and read your content.

And the best part? It’s simple to do! I hope this article helped you out with how to add links to WordPress.

Until the next post, wishing you much blogging success!

With Gratitude,


What other tips do you have on how to add links to WordPress? Let me know in the comments below!

Step-by-step guide for easily adding links to WordPress.

Thank You

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About The Author

Linds is the proud mom of two little miracles, Mono Mono twin girls, and one AMAZING older brother! She is the founder and content creator of Mono Mono Twins, Intensive Therapy for Kids, and Co-Founder of The LENN Foundation, a 510c3 that helps children across the United States with cerebral palsy receive grants for intensive therapies to thrive.


Disclaimer: This post may contain affiliate links for your convenience. I only recommend deals or items I love because you might like them too! With my affiliate relationships, I may earn a small commission at no additional cost to you. Thanks so much for supporting Mono Mono Twins!

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