As a website owner, doing effective keyword research on Google helps you rank higher in SERPs (search engine results pages), ultimately, leading to more profits, growth, and traffic to your website.
So how do you go about doing this effectively?
More importantly, how can you do keyword research on Google for free?
Let’s get started.
Why Keyword Research Is Important
When you put your heart and soul into writing excellent content, you want people to see it, right?
That’s precisely what keyword research accomplishes. It is the critical element to making your site stand out amongst your sea of competitors!
When you optimize your website for the right keywords, it will most likely convert your audience into new customers or followers.
► To learn how to write SEO-optimized blog posts correctly, click here.
It is essential because it helps you understand what people search for when using Google.
By ranking higher in Google search results, you can drive more traffic to your website leading to more click-throughs and profits.
Now sure where to begin?
Here is how to do keyword research on Google for free.
Know Your Target Audience
Before you start your keyword research, it’s crucial to understand your target audience well.
Who are you trying to reach with your website and content? What needs or problems do they have that you can help solve?
Answering these questions helps give you a better idea of the keywords to target. For example, if you’re a blogger or site owner with a focused niche on gardening, you’ll want to focus on low-competition keywords like “how to garden plants” or “how to plant a garden in a raised bed.”
Your target audience is the people you want to reach with your content and marketing.
When you know your target audience, you can more effectively create content that appeals to them and speaks to their needs.
When you know your target audience, you are off to the races because you can:
- Create content that resonates with them.
- Speak their language (use terms and phrases they use when talking about their needs).
- Reach them where they are (know the channels they use and make sure your content is visible there).
- Connect with them emotionally (tap into the feelings and needs that drive their decisions).
Understanding your target audience helps you build a stronger connection with them and ultimately drives more profits and traffic to your site.
Use Google’s Free Keyword Planner Tool
Once you have a list of potential keywords to write about, it’s time to start using Google’s free Keyword Planner. This tool allows you to research the volume and competition for specific keywords.
To get started, enter a few potential keywords into the planner and see what comes up.
If you need to access Google’s Keyword Planner, set up a ‘Google Ads’ account if you don’t already have one.
Once your Google Ads account is set up, copy and paste this URL (https://www.ads.google.com/home/tools/keyword-planner/) into your browser to get to your Google Keyword Planner. Then, click ‘Go to Keyword Planner.’
Once you are in Keyword Planner, click ‘Discover new keywords.’ From here, you’ll be able to start your keyword research!
Pay attention to both the monthly search volume and the competition level to target keywords with a high search volume but low competition.
Why should you use Google’s Keyword Planner?
First, it’s a free resource that’s easy to use for keyword research.
Second, it allows you to research keywords and get ideas for new ones to target.
Third, it’s a great tool to see how much traffic specific keywords are getting and how difficult they are to rank for.
Overall, Google’s Keyword Planner helps you decide which keywords to target!
Try Long-Tail Keywords
If you’re having trouble finding keywords with low competition, you may want to try targeting long-tail keywords. These are longer, more specific phrases less competitive than shorter, more general keywords.
For example, rather than targeting “garden roses,” you could target the long-tail keyword “how to care for rose plants.”
Long-tail keywords may not get as much traffic as general keywords, but they’re often easier to rank for. It’s a smart strategy to follow because you usually have less competition.
To Wrap It Up…
When researching, ask yourself, “What would someone type when doing a keyword search on Google for the content I write about, or for the product or service I offer?”
That question alone will help you narrow down what keywords to target.
On top of that, by following these three simple tips, you can be sure that you’re doing effective keyword research on Google to improve your chances of ranking higher in search results.
Until the next post, happy blogging!
Do you have more tips for doing keyword research on Google? Let me know in the comments below. Your input means a lot and helps other fellow bloggers who read this post!
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About The Author
Linds is the proud mom of two little miracles, Mono Mono twin girls, and one AMAZING older brother! She is the founder and content creator of Mono Mono Twins, Intensive Therapy for Kids, and Co-Founder of The LENN Foundation, a 510c3 that helps children with cerebral palsy receive grants for intensive therapies to thrive. ♥
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