How To Do Keyword Research On Google For Free

As a website owner, doing effective keyword research on Google helps you rank higher in SERPs (search engine results pages), ultimately, leading to more profits, growth, and traffic to your website.

So how do you go about doing this effectively?

More importantly, how can you do keyword research on Google for free?

Let’s get started.

Why Keyword Research Is Important

When you put your heart and soul into writing great quality content, you want people to see it right?

That’s exactly what keyword research accomplishes. It is the key element to making your site stand out amongst your sea of competitors!

When you optimize your website for the right keywords it will most likely convert your audience into new customers or followers.

► To learn how to write SEO optimized blog posts the right way, click here.

It is important to do because it helps you understand what people are actually searching for when they use Google.

By ranking higher in Google search results, you can drive more traffic to your website leading to more click-throughs and profits.

Now sure where to begin?

Here is how to do keyword research on google for free.

Know Your Target Audience

Before you start your keyword research, it’s important to have a good understanding of your target audience.

Who are you trying to reach with your website and content? What needs or problems do they have that you can help solve?

Answering these questions helps give you a better idea of the type of keywords to target. For example, if you’re a blogger or site owner with a focused niche on gardening, you’ll want to focus on low-competition keywords like “how to garden plants” or “how to plant a garden in a raised bed”.

Your target audience is the group of people you want to reach with your content and marketing.

When you know who your target audience is, you can more effectively create content that appeals to them and speaks to their needs.

When you know your target audience, you are off to the races because you can:

  • Create content that resonates with them.
  • Speak their language (use terms and phrases they use when talking about their needs).
  • Reach them where they are (know the channels they use and make sure your content is visible there).
  • Connect with them on an emotional level (tap into the feelings and needs that drive their decisions).

When you understand your target audience, it helps you build a stronger connection with them and ultimately drives more profits and traffic to your site.

Use Google’s Free Keyword Planner Tool

Once you have a list of potential keywords to write about, it’s time to start using Google’s free Keyword Planner. This tool allows you to research the volume and competition for specific keywords.

To get started, simply enter a few of your potential keywords into the planner and see what comes up.

If you need to access Google’s Keyword Planner, set up a ‘Google Ads’ account if you don’t already have one.


Once your Google Ads account is set up, simply copy and paste this URL ( into your browser to get to your Google Keyword Planner. Then, click ‘Go to Keyword Planner’.


Once you are in Keyword Planner, click ‘Discover new keywords’. From here, you’ll be able to start your keyword research!


Make sure to pay attention to both the monthly search volume and the competition level to target keywords that have a high search volume but low competition.


Why should you use Google’s Keyword Planner?

First, it’s a free resource that’s easy to use for keyword research.

Second, it allows you to research keywords and get ideas for new ones to target.

Third, it’s a great tool to use to see how much traffic certain keywords are getting and how difficult they are to rank for.

Overall, Google’s Keyword Planner is helpful in deciding which keywords you want to target!

Try Long-Tail Keywords

If you’re having trouble finding keywords with low competition, you may want to try targeting long-tail keywords. These are longer, more specific phrases that are less competitive than shorter, more general keywords.

For example, rather than targeting the keywords “garden roses”, you could target the long-tail keyword “how to care for rose plants.”

Long-tail keywords may not get as much traffic as general keywords, but they’re often easier to rank for. It’s a smart strategy to follow because you usually have less competition.

To Wrap It Up…

When you’re doing your research, ask yourself this question, “what would someone type when doing a keyword search on Google for the content I write about, or for the type of product or service I offer?”


That question alone will help you narrow down what keywords to target.

On top of that, by following these three simple tips, you can be sure that you’re doing effective keyword research on Google to improve your chances of ranking higher in search results.

Until the next post, happy blogging!



Thank You

Thank you for being here today!

Do you have more tips for doing keyword research on google?  Let me know in the comments below.

Did you enjoy this post?  If so, I’d love your support by sharing it. 🙂


About The Author

Linds is the proud mom of two little miracles, Mono Mono twin girls, and one AMAZING older brother! She is the founder and content creator of Mono Mono Twins, Intensive Therapy for Kids, and Co-Founder of The LENN Foundation (a 510c3 that helps children with cerebral palsy receive grants for intensive therapies to thrive). ♥


Disclaimer: This post may contain affiliate links for your convenience. I only recommend deals or items I love because you might like them too! With my affiliate relationships, I may earn a small commission at no additional cost to you. Thanks so much for supporting Mono Mono Twins!

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