The Most Profitable Blog Niche – 15 Hot Topics For 2023

No matter what your passion is, there’s usually a way to make money from it. And I’m here to help you find the most profitable blog niche out there.

I’ve compiled a list of 15 of the most lucrative niches for you to choose from, based on a variety of factors like audience size, cost-per-click (CPC) opportunities, and potential for monetization…which we’ll cover in just a minute. So whether you’re looking to become a full-time blogger or just want to make some extra cash on the side, here are 15 profitable blog niches to consider!

First, Determine Your Audience Size and Cost-Per-Click (CPC) Opportunities Through Keyword Research

For the sake of this blog post, I’m using Google’s FREE Keyword Planner tool to show you the potential for each of the 15 niche opportunities we are about to cover when it comes down to your audience size and CPC opportunities.

If need to know how to do keyword research…particularly how to download Google’s free keyword planner tool, I wrote a separate post about that here.


For example, let’s look at the niche, Business Marketing. First, I want to point out 3 key things…


Average Monthly Searches

This is the average number of times people have searched for the keyword phrase “business marketing“. As you can see, the search volume for this niche is high averaging 10,000 to 100,000 searches per month.


The competition bar lets you know how competitive it is to rank and receive a top position on the first page of Google for the keyword “business marketing”.

As you can see, the competition is considered low.

Top of Page Bid

Top-of-page bid (TOPB) is an estimate as to what an advertiser needs to pay to appear at the top of search engine results for a given keyword. It is an important metric for businesses using Google Ads, allowing them to assess the effectiveness of their campaigns, and adjust strategies accordingly.

You can also think of this as the minimum cost-per-click advertisers pay when their ads appear at the top of the search engine result pages. This cost only applies if their ad copy gets enough impressions, clicks, and conversions to meet Google’s specified performance thresholds.

As a website owner, this is a super important metric to consider only IF you are considering marketing your website or blog via Google’s paid ads.

So you may be wondering what IS the most profitable blog niche.

Let’s dive into that next while using Google’s Keyword Planner as a tool to determine the popularity of each. Without further ado, here are 15 of the HOTTEST topics to consider.

15 Of The Most Profitable Blog Niches


As I’m writing this post about “blogging”, this is a hot topic of conversation and a wonderful niche people are eager to learn about. Not many bloggers I’ve come across ever talk about this topic…telling their readers to start a blog about the topic of “how to blog“! But if you think about it, when you land on a blog and the blogger is sharing with you “how to blog” or “how to start a blog”…well they are writing that post for a reason. One, to hopefully truly help you! And two, because it’s a GREAT niche to talk and teach about!

Now I wouldn’t recommend starting a blog about “how to blog” if you have never had any experience or achieved success…that wouldn’t be honest or the right thing to do. BUT over time when you learn the world of blogging and know how to be a successful blogger, well then, this niche may be worth pursuing!


Business Marketing

Have you had success in business marketing? Can you provide valuable insights and tips on how to market a business?

If you answered yes to either of these questions, then this may be your niche.

There are many business owners who are willing to pay a pretty penny for help with marketing their businesses. They may not have the time or knowledge to do it themselves so they rely on marketing experts, like YOU, to get the job done. This means that there is a lot of demand for this kind of advice.



Entrepreneurship is typically associated with starting and running your own business BUT it doesn’t have to be limited to starting a company from scratch. Entrepreneurship can also be new ways to do things or finding opportunities where others see none.

In the blogosphere, entrepreneurship encompasses a wide range of topics, from side hustles and creative businesses to personal finance and investing. And because this is such a popular topic of conversation, it’s also a profitable niche to get into. You could write about everything from how to start your own business, to tips for saving money and investing wisely. No matter what angle you take, there’s bound to be an audience for it.



Have you seen the popular YouTubers who film themselves gaming online? A hot one is Minecraft (my son LOVES watching gamers on YouTube)!

Gaming is a massively popular pastime all over the world, and it’s no surprise that gaming blogs are some of the most successful ones out there. If you need an insider’s view of the gaming world, blogs are the go-to source for:

  • New releases
  • Tips and tricks
  • News
  • Reviews

This niche is not just for hardcore gamers – they also appeal to casual gamers who are looking for ways to improve their skills or just want to stay up-to-date on the latest trends. Whether you’re a die-hard gamer or a casual player, starting a gaming blog is a great way to tap into this lucrative niche.



Health is a super hot topic to talk about nowadays, with more and more people looking for solutions and advice on how to improve their overall health and well-being. It’s an evergreen topic that is always trending, so the potential audience is huge. Plus, health enthusiasts will pay top dollar for valuable information!

Whether it’s fitness tips to natural health remedies and everything in between – no matter what angle you take, there’s room for success in this field. So if you feel passionate about health then this blog niche may be the one to go after!



Fashion is one of the top niches that rules the market. This is an enormous industry that churns out the latest fashion trends, and people all over the world LOVE to keep up with what’s hot and what’s not.

With a fashion blog, you can create content that keeps people informed of the latest fashion trends, as well as give them more specialized advice depending on their individual style. Not only is fashion an opportunity to partner with major or upcoming brands for sponsored content and collaboration opportunities, but over time it is an incredible way to become a lucrative influencer.



Is fitness your passion? If so, why not earn some extra income or even make a living off of it?

The fitness industry is HUGE and widely popular as more and more people are making health and exercise a priority. That’s why this blogging niche is increasingly hot hot HOT.

There is an abundance of content topics within fitness blogging too – from dieting tips, healthy recipes, and weight loss advice to exercise tutorials and product reviews. It’s a great avenue to offer helpful advice and guidance on how to live a healthier active lifestyle.



If you love food or cooking then why not talk about it? This is a universal topic because EVERYONE eats food.

There are a TON of topics you can talk about from food magazines and food styling expertise to kitchen gadgets, recipes, restaurant reviews, food photography, food trends, and more. The food blogging niche appeals to a vast array of readers. There’s endless potential when it comes to running a food blog as long as you’re providing valuable content that readers love!



A lifestyle blog allows you to focus on a broad range of topics that are attractive to many different audiences. You have the freedom to write about whatever it is YOU want when it comes to your life. There is an abundance of topics to create content about like fashion, beauty, travel, food, home decor, career advice, or anything else that you feel resonates with your readers. More importantly, will add value to their everyday life.

People love to read lifestyle content! If you manage to create an engaged following, the sky’s the limit in terms of potential profits your blog can generate.


Making Money Online

Making money online is a HOT in-demand subject that draws in readers worldwide. Hence, why you may be reading this blog post right now. 🙂

Specializing in how to make money online through useful tips and tricks can really get you noticed. This can be anything from how to save and make money, tutorials on making extra income with side businesses or freelancing, to information about passive income sources such as investments and properties. Whatever topic you decide to focus on, making money online is the ultimate key to financial freedom. It has the potential to open up HUGE opportunities for content creators.


Personal Development

Nowadays, people are looking for ways to improve their lives and boost their confidence! So if you’re looking to make a powerful impact in someone’s life, personal development may be the niche for you.

There are SO many subjects to touch on. From emotional well-being to passion and drive, readers often yearn for resources and advice to better themselves. Through writing helpful and inspiring content, you will grow a loyal audience.


Personal Finance

Personal finance attracts an ever-growing audience looking for advice on how to make their money go further or invest wisely. It’s an incredibly rewarding niche for bloggers! With valuable content, you have the opportunity to reach a wide range of readers.

Personal finance topics may cover everything from debt reduction and budgeting to investments and taxation. There is something to interest almost everyone. It also helps that finances are a top priority in most people’s personal lives. Yet so often it’s put on the back burner.

You will have the potential to monetize your blog through sponsored content or advertising. You could also expand into personal consultation services and financial advising. By putting your knowledge into practice right away, you can help your readers reach their personal financial goals!



Self-care is becoming a hotter topic by the day as more people want to focus on self-improvement and self-love. In the era of competing priorities, a self-care blog helps people give themselves what they need and deserve.

With an estimated 3.5 BILLION active social media users worldwide, self-care is a highly lucrative and profitable niche. By addressing evergreen topics like mental health and self-esteem, this topic has the potential to grow a steady following.



Technology is an ever-growing field that encompasses anything from gadgets to software platforms, cyber security, and MORE. It influences SO many aspects of our everyday life. The opportunities for discussion are endless!

Keeping people informed and engaged in the latest technology advancements may be your golden ticket. Just keep in mind that blogging about technology requires diligence. It’s a rapidly evolving market! Be sure to invest time in staying abreast of the latest changes to ensure your blog stays fresh and relevant.



Are you a born jet-setter? Do love to experience different cultures and food, or make memories with your loved ones? If so, a travel blog may be the avenue for you.

Travel is an ongoing trend that gives you the opportunity to engage with your audience through fresh experiences. From telling stories about your destinations to cultures discovered, or exotic foods you’ve eaten, there are many things to talk about. That kind of content can really turn heads when done well! Overall a travel blog can be a powerful site that drives traffic and eventually profits.


BONUS: How To Monetize Your Blog

In order to make money, you need traffic.

No traffic = No money

So HOW do you bring traffic to your blog?

There are several ways to do this:

• Regularly publish high-quality content.

• Be part of a profitable blog niche.

• Promote your posts across social media platforms.

• Refresh and update older content.

• Make sure your blog posts are SEO optimized!

With that said, here are ways to monetize your blog…

  • Create a membership program
  • Display ads on your website (i.e. Google Adsense)
  • Get paid to write reviews for products you try out
  • Join affiliate marketing brands based on your niche (i.e. Amazon, Click Bank, Commission Junction)
  • Offer services like coaching
  • Sell banner ad space on your website directly to companies (i.e. use a WordPress Advertising Plugin)
  • Sell digital products (i.e. Ebooks using a WordPress e-commerce plugin)
  • Sell training courses (i.e. using a WordPress training course plugin like Learning Management System (LMS) or Member Press)
  • Sponsorships

To Wrap It Up

And there you have it – 15 of the most profitable blog niches out there.

Ultimately, blogging can be an incredibly rewarding experience whether you’re a full-time professional or looking for a side-hustle. It gives you the opportunity to pursue your passions and make some money while doing it. The KEY is finding the niche that makes the most sense for YOU. So take some time to do your research and find a blog niche that best fits your goals and interests. With persistence and dedication, your blog can bring in extra income or turn into a full time gig!

Until the next post, I’m wishing you much blogging success!

With Gratitude,


What do you think is the most profitable blog niche? Let me know in the comments below!


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About The Author

Linds is the proud mom of two little miracles, Mono Mono twin girls, and one AMAZING older brother! She is the founder and content creator of Mono Mono Twins, Intensive Therapy for Kids, and Co-Founder of The LENN Foundation, a 510c3 that helps children across the United States with cerebral palsy receive grants for intensive therapies to thrive.


Disclaimer: This post may contain affiliate links for your convenience. I only recommend deals or items I love because you might like them too! With my affiliate relationships, I may earn a small commission at no additional cost to you. Thanks so much for supporting Mono Mono Twins!

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